Dental Website Secrets from a Top Entertainment Editor - JACD #13

Show Notes

00:00:00 - The Challenge of Patient Engagement
00:01:44 - The Power of Storytelling in Dentistry
00:03:09 - Introducing Mac: A Storytelling Expert
00:03:49 - The Impact of Storytelling on Engagement
00:05:41 - Understanding Audience Intent
00:07:28 - Tailoring Content for Different Patients
00:09:41 - The Importance of Visuals and Layout
00:12:01 - Using Lists and Quotes Effectively
00:15:15 - Defining Storytelling
00:16:55 - The Structure of Effective Stories
00:17:46 - Applying Storytelling to Dental Procedures
00:20:43 - Selling the Outcome, Not the Process
00:21:36 - The Role of Landing Pages in Patient Acquisition
00:22:03 - The Importance of Professional Presentation
00:25:00 - Human Elements in Dental Marketing
00:28:37 - The Role of Reviews in Patient Decision-Making
00:30:15 - Navigating Negative Reviews
00:33:24 - Celebrity Encounters and Professionalism
00:41:03 - Memorable Celebrity Interactions